Happy Joe is a veteran owned company and freedom lifestyle brand who started in 2014. Our mission from the very beginning has been combating the high suicide rates plaguing the military community. Mental and physical wellness has always been part of our focus. A portion of all our profits are used to fund wellness initiatives for our veterans. Our mobile app is designed to provide valuable education and resources to help others live healthier and happier lives. While serving military veterans will always be in our DNA, we open our arms to anyone struggling with wellness challenges. Suicide and depression doesn't discriminate, neither should we. Let us build a bridge and work together to be well. Please download our app to check out our resources, shop online, win some freebies, register for events, or to receive valuable intel through push notifications. Enjoy your freedom!